STEPS OF PLANNING PROCESS- STEP 4:EVALUATING THE AVAILABLE ALTERNATIVES

After listing various available alternatives managers move to the next step of planning process which is to evaluate each alternative in the light of stipulated guidelines and benchmarks. Each of the alternatives are evaluated to know how well each one can help the organization in meeting its goal. All available options are assessed based on the cost and risk involved, merits as well as shortcomings. Once the critical point of each alternative is known a comparison is made among all the available alternatives. Further, alternatives unveiling maximum positive aspects are listed and the ones with negative points are eliminated.

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